The Dining Little Cubes
The Dining Little Cubes
The Dining Little Cubes

The Dining Little Cubes

The Dining Little Cubes was the winner project of the Design Challenge, a competition initiated by Sadhna Jain, in conjunction with The Mill, London.

The brief asked to redesign an everyday object in order to better adapt its functionality to human’s needs and behavior and chose digital film making or motion graphics as a media to present the final idea. The issue I identified was the difficulty to communicate one has with all members of his/ her family during family reunions or other sort of gatherings. Having my own family events as a starting point in my research, I went on and identified what are the struggles that family members face in this particular situation and what causes the difficulty to interact with more people at once.

 At the same time, I started to question how can objects around us bridge connections and make communication under such circumstances more easier.

Further research and reflection led me to identify the solution of redesigning the dining table in a way that encourages interaction and communication between people. Carefully crafted and animated, the short video aims at presenting the redesigned table as a core element which playfully facilitates interaction between family members at a crowded reunion by continuously allowing the change of seats.